18 August 2010

What is a cyclist, Part III

Originally uploaded by cocosolis
CTC publish a summary of research by market intelligence company MINTEL - there seems to be no punchy headline, as the situation is a bit mixed and there is no real change.  OK, for MINTEL customers - those who sell us the bikes - small percentage shifts in bikes bought and kinds preferred will be important, as will the data that enable them to 'segment' the market (by age, gender, supermarket of choice - seems to be Waitrose, though I for one have never been there!).

The overall picture, however, is that cycling in the UK remains marginal, a sideshow, and that - Meester Hembrow, brace yourself - "39% of all adults think “It is too dangerous to ride a bicycle on the road”, rising to almost 50% among those with a household income of under £25,000".

It is also interesting (to me, anyway) that the "main motivation for cycling, or being interested in cycling, is fitness (41%)".  Great for those trading in lycra, but it pigeon-holes cycling into 'leisure' and leisure is something politicians can always pay lip service to without much harm - do up the local playground, photo; organise a marathon, photo; put  some green paint next to the kerb, photo - of a cycle lane, no less.  You know the kind - the one that runs 200yds then says "cyclists dismount".

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