The overall picture, however, is that cycling in the UK remains marginal, a sideshow, and that - Meester Hembrow, brace yourself - "39% of all adults think “It is too dangerous to ride a bicycle on the road”, rising to almost 50% among those with a household income of under £25,000".
It is also interesting (to me, anyway) that the "main motivation for cycling, or being interested in cycling, is fitness (41%)". Great for those trading in lycra, but it pigeon-holes cycling into 'leisure' and leisure is something politicians can always pay lip service to without much harm - do up the local playground, photo; organise a marathon, photo; put some green paint next to the kerb, photo - of a cycle lane, no less. You know the kind - the one that runs 200yds then says "cyclists dismount".
See also: http://oxygen.mintel.com/sinatra/oxygen/display/id=479870&set_access_filter=unl-ZDE&about=full